Michael Bronner Profile as an Entrepreneur Essay

Michael Bronner Profile as an Entrepreneur - Essay Example Among the renowned entrepreneurs is Michael Bronner who made a fortune, as the founder of a marketing company and his venture into business is admirable. Although a college dropout, he founded a digital advertising firm in 1980 known as Bronner Slosberg Humphrey incorporation, whose enormous success saw it rise to be one of the leading traditional advertising companies in America with a subsidiary company formed. Furthermore, the two companies were later merged to form Digitas incorporation in a bid to enhance productivity and the company was sold twenty years later for more than one billion dollars (Needleman). Furthermore, using the proceeds, Bronner founded Upromise incorporation, a company that prides itself in contributing funds towards college education of its clients. Hence, the company aims at generating a means of saving funds to be used for college fees by enrolled clients, where participating companies contribute a fraction of their sales towards the project. In addition, he serves as a member of various boards across different industries, which has seen him enhance his management skills as well as career. Among his accomplishments, Bronner is a recipient of the Anti-defamation League’s Torch of Liberty award (Bloomberg). Recently, Michael Bronner’s 15-year-old son developed an idea to rid a flooded market of junk food through Unreal Brand's incorporation. Regardless of the iconic brands in the market; Nicky Bronner has embarked on a mission, to recreate the traditional junk foods with the same taste but with healthier ingredients (Alspach). This is aimed at eliminating health complications resulting associated with junk foods such as obesity, heart disease, and diabetes.